digital

Using my favorite Labor Day activity as inspiration, I collaborated with the product photographer, spread out a picnic blanket and arranged a sunny afternoon scenario that advertises this power bank in a refreshing way.

Using the bright red brand color to my advantage, I combined a dynamic product photo with the competitive 50% discount deal to create this attention-grabbing home page banner for the website.

Selling a product is not just about showing the right price. It’s about showing the customer exactly what they’re getting. This product graphic not only calls out the high dollar savings, but also brags about the free shipping.

The technique of this email graphic is to market this product by zooming in on its details and showing a scenario of its usage.

Renewal and simplicity are two words that best describe this work. Using elements from the brand’s packaging as inspiration, I allowed this signature buckhead to stand out and pop off the page.

Two of the most important parts of a marketing email are its clarity and organization. This graphic shows the customer exactly what is included for the price, while finding a thing or two to brag about. Who doesn’t love something new?

This opening email graphic shouts it all out on the front end. The tilted angle adds visual interest to the bold message and serves as an instant attention grabber.

Concepting this landing page was such a fun exercise in branding. Without previously knowing much about the brand, I did some research and drew inspiration from its existing product packaging and sales collateral. It was an exciting process to venture through to arrive at the final result.

One of my favorite techniques to draw attention to a product and raise brand awareness is to make the product’s brand color stand out. This email’s leading graphic provides the whole scenario, while honing in on what we want the customer to see.

In the middle of a holiday campaign, this deal was a great opportunity to shout the magic word to our customers - “FREE”. To add to the incentive, this graphic provides a clear call to action as to what the customer should do next.